The trend and taste of audiences has been changed in Tollywood. The promotion of the movie plays very important role to grab the attention of audiences and for the success of any movie and currently makers of forthcoming bilingual multistarrer movie “Oopiri” are working on market strategies and coming up with unique and innovative ideas. The movie has titled as ‘Thoza’ for its Tamil version. King Nagarjuna, Karthi and Milky beauty Tamannah Bhatia are playing the lead role. The movie is directed by Vamshi Paidpally and produced by PVP Cinema. Makers are planning to promote ‘Oopiri’ everywhere in cities, towns, malls and theaters. ‘Thoza’ ,Oopiri Tamil version, posters are used on pop corn buckets at multiplexes in Chennai. Earlier PVP Cinema also produced Anushka starrer “Size Zero” and promoted the movie in similar manner on popcorn bucket. Makers are planning to do same thing at Hyderabad multiplexes also. Baahubali actress Anushka is playing the role of cameo and will be seen as ex girlfriend of Nagarjuna, who will be seen on wheel chair in the movie and Karthi is playing the role of caretaker of Nagarjuna.