Vijay Deverakonda, who became an overnight sensation and one of the most sought after heroes in Telugu film industry with the super success of ‘Pelli Choopulu’, hasn’t lived up to the expectations with his next outing ‘Dwaraka’. But, now his upcoming movie ‘Arjun Reddy’ has created pre-release buzz with an impressive teaser and mind-blowing trailer. There are heavy expectations on the movie. The post production work of the film has come to an end. Recently the first copy of the film was submitted for censor screening and it has come out that Arjun Reddy is having a duration approximately coming at three hours ten minutes. The run time of the film plays very important role in the successful of the film. These days, filmmakers prefer to keep their movies short and simple. Indian films are going Hollywood way in terms of film-making and treatment and hence, a lot of them even stick to the 90 or 120 minutes format. At times, a few films lose audiences’ interest right in the middle, due to weak script and sloppy screenplay. The Censor board is shocked with this run time.
On the other-side, they have decided to issue ‘A’ certificate to Arjun Reddy because the film has lot of adult content and cuss words along with some double meaning gestures. Actress Shalini is playing love interest of Vijay Devarakonda. Arjun Reddy, directed by Sandeep Reddy Vanga, is all set to hit screens on August 25 with premiers in USA on August 24.