Vijay Deverakonda turned producer with an upcoming film Meeku Maathrame Cheptha, which is gearing up for grand release tomorrow on 1st November. The film has Pelli Choopulu fame Tharun Bhascker in the lead role. Currently, the entire team of Meeku Maathrame Cheptha is busy in the promotional activities. It is known the news that recently Vijay Deverakonda and Tharun Bhascker also entered Bigg Boss 3 Telugu house as a part of promotional activities.
In B & C centers like Eluru and other Coastal towns, the posters of movies like Edu Chepala Katha, Srimathi 21 F and a couple of other adult content-oriented movies are pasted all over the place. Recently released the trailer of Srimathi 21 F has already indicated that the film has adult contents. There is no need for any type of publicity for such type of movies. The bold posters are enough to generate the buzz among the viewers and to attract them to the theaters. It is expected that adult content-oriented movies can affect the box office collections of Vijay Deverakonda’s comedy entertainer Meeku Maathrame Cheptha.
If Vijay Deverakonda’ Meeku Maathrame Cheptha will get positive reviews, from every quarter, then it can show an advantage over the adult content in B & C centers.
In Srimathi 21F, Sadha is essaying the role of a married lady who gets into prostitution due to forced circumstances. The movie has bold content. Apart from Sadha, the film also has Bigg Boss Riythvika, Varunudhai, Dineshkumar A.venkatesh, Sujatha Saravana Sakthi and others in the supporting role. The movie Srimathi 21F is directed by Abdul Majith and is bankrolled by Tangella Babu Rao.
Vijay Deverakonda’s production venture Meeku Mathrame Cheptha has completed the censor formalities and received U/A certificate from the censor board with no cuts. Helmed by Shammer Sultan, the film has Tharun Bhascker, Anasuya Bharadwaj, Abhinav Gomatam and Naveen George Thomas in supporting roles.