Tollywood producers have already lost a big chunk of the amount with the current pandemic. They have lost lots of amounts with the delay in film releases and no shootings. Their film’s budgets are increasing with delay in the making.
OTT platforms are coming forward to release the already completed movies but for big-budgeted films, these deals are of no match. So they have no option but to wait for the theaters to reopen.
However, this pandemic situation is turning as a blessing in disguise for the small movies. OTT platforms are showing interest in releasing small movies through their platforms. They are striking deals with the small movie filmmakers on pay per view basis. Coming to Tollywood, Aha and Zee5 are frontrunners in finalizing the deals.
As per the latest update, the OTT platform Aha will be releasing almost 20 small movies in the coming months. These are few movies that are struggling to get releases for theatrical. Zee5 too is coming up with such deals.