A complaint of cheating was lodged against the producers of recently released action thriller drama ‘Saaho’ starring Young Rebel Star Prabhas and Bollywood babe Shraddha Kapoor, by Outshiny India Private Limited at the Madhapur police station on Thursday. The producers of Saaho got a huge shock when Arctic Fox slapped a cheating case on them.
The complaint on Saaho producers was filed by Vijay Rao, marketing head of Outshiny India, which manufactures luggage bags under the brand name of ‘Arctic Fox’. According to Vijay Rao, UV Creations’ producers- V Vamsi Krishna Reddy, Pramod Uppalapati, Vikram Reddy and Himak Duvvuru, entered into a Memorandum of Understanding with the company to promote their brand in the movie Sahoo.
Vijay Rao alleged that the company paid Rs 1 Cr to Saaho makers for the placement of their brand but when the movie Saaho was released, the produce did not use the bag. He added that the company spent around Rs 1 crore on advertisements to promote the movie and the company brand.
The company alleged that the Saaho makers cheated their Arctic Fox company. Finally a cheating case has been booked against the producers of Saaho on 17th October in Madhapur police station in Hyderabad.