Crossover promotions in Tollywood: Is it possible?

Crossover promotions in Tollywood: Is it possible?
Crossover promotions in Tollywood: Is it possible?

Super Star Mahesh Babu’s Sarileru Neekevvaru and Stylish Star Allu Arjun’s Ala Vaikunthapuramulo are releasing on the same day. It is known and old news. If everything goes as planned, Sarileru Neekevvaru might release a day prior, but that doesn’t really change things much. There is high pressure on distributors of both the movies to recover their investments. For these, promotions need to be sky-high. Already Ala Vaikunthapuramulo team is promoting the film like there is no tomorrow. Two songs from the movie got released to a tremendous response. The third song is getting ready for release on November 22nd. On the other hand, Sarileru Neekevvaru hasn’t really started any kind of promotions but they are really going to fire out all their bullets once they start. It will all start with the teaser release which is getting ready.

It is said that the team is thinking innovative and are adding audio and video copyrights to the teaser. If the teaser clips are shared online their accounts might get suspended. On the other hand, as these two movies are releasing on the same day or a day gap between them… the topic of crossover promotions hit headlines. This trend is generally seen in Bollywood where if two movies get released on the same day, one film unit will promote another one and vice versa.

For example, Anil Ravipudi might interview Ala Vaikunthapuramulo team or Trivikram Srinivas might interview Mahesh Babu and Co. or both Allu Arjun and Mahesh Babu sit together for an interview. These kinds of promotions attract the audience to the core and it will create a healthy atmosphere in Tollywood. The audience might be interested to go for both the interviews. But the question is, Are our heroes such open-minded? Will they agree to it? Well, the idea is fascinating though.