India’s OTT market has been running successfully with higher competition with one another. Today, the OTT region has become more beneficial for the people to watch and enjoy loads of entertainment, simply by sitting at home.
There are numerous platforms like Amazon Prime, Netflix, Sony Liv, Disney+Hotstar, ZEE5 and many others. Among these, Disney+Hotstar is the leading online surface that consists of an abundance of streaming modules, TV serials, Sports, spectacular shows and many.
So, according to OTT analysis, Hotstar is in the leading phase. In its second growth phase, the total revenues are likely to be in the range of $3 billion in this year, and there is also an estimation that it will rise to approximately $7 billion by 2027.
Regarding the users of OTT, Hotstar has 45 crore users and more than 14 crore subscribers. And, Amazon is in second place with over 6 crore subscribers. The third place goes to Netflix, which has around 4 crore subscribers and ZEE5 has 3.7 crores and Sony Liv has 2.5 crore subscribers.
Only in Telugu states, Hotstar itself is the leading platform when compared to others. It has around 1.7 crore users, while Amazon has over 99 lakh subscribers. ZEE5 has 48 lakh and Aha has 42 lakh users. But here, Netflix is in 5th place, having only 40 lakh subscribers.