For any film these days, publicity is very important. Without publicity, even a Rajamouli film cannot bring the aspired collections. So it all comes to publicity to decide the fate of the movie. So, big-ticket films are looking out for extensive and innovative promotions. These kinds of promotions are even more important for small films where no one will consider them. Small ticket films have to spark the interest of the audience with their innovative promotions or they should have A-rated stuff that the audience will themselves come to watch in theaters. All the movie team needs to do is cut the trailer in such a way that the audience should feel there is a whole lot of A-rated scenes.
What if your small film is a clean entertainer? What will you do? Take Beach Road Chetan as an example which is another small film where the majority part of the audience does not even hear the name before. But the movie ignited interest in the audience when they announced morning show as free for all the audience. Tickets will be issued on a first come first serve basis. This strategy worked out well. Beach Road Chetan released today in almost 75 centers in overall Andhra Pradesh and Telangana. At almost all the centers morning show is house full. Their prime motive is successful i.e., to bring the audience to the theaters. Will it sustain is the question now. Brining audience to theaters for free show is OK but are audiences ready to pay tickets to watch this movie is to be seen.
Beach Road Chetan has Chetan Maddineni playing the lead role. He has directed the film himself and he is the producer too. Chetan is earlier known for films like Gulf, First Rank Raju etc., We have to see whether he finally scores a hit with Beach Road Chetan.