These are the days where star heroes are getting involved in production. They are not taking the remuneration instead they are rights of an area or share in profits as their production house in involved in production. Mahesh Babu, Allu Arjun, Ram Charan, Pawan Kalyan all have their own banners.
Even Prabhas these days are doing films in his friend’s production UV Creations. Post Baahubali he has done two films for them. Now NTR too is taking the same route. Initially NTR has thought to start his own production house but later changed his mind.
He is now supporting his brother Nandamuri Kalyan Ram. He is making Kalyan Ram for all his movies. When Kalyan Ram was announced one of the production partners for NTR-Trivikram Srinivas movie, everyone thought that it is for just one film.
But now the latest reports are that Kalyan Ram is going to be production partner for all NTR movies wherever it is possible irrespective of the main producer. Post Trivikram Srinivas, NTR is set to do a movie with Prashant Neel. Latest reports are that this project will be produced by Mythri Movie Makers and NTR arts. More details are awaited.