OTT platforms are becoming the concentrating business aspect for many. Already digital giants like Netflix and Prime have taken a major share of the market in this field. Top producer Allu Aravind has floated OTT platform Aha which is exclusive with Telugu content. Already there are few movies and web series that are streaming in this space. Aha has been getting a decent response from the Telugu audience.
Telugu film Bhanumati Ramakrishna is going to stream in this platform from July 3rd and Allu Aravind has made large plans to keep Aha on the top. According to the latest buzz in the industry, there will be another OTT platform for the Telugu audience soon. Popular actor and manager Raja Raveendra along with his friends is going to start an OTT platform.
This platform will be exclusively for Telugu films that are struggling to get a release. His team will identify quality content which is stuck with a financial crunch. Raja Raveendra will invest in these films and strike a deal for digital rights.
The OTT platform is aiming to acquire at least 100 films as a start. We have to wait and see how this new OTT platform will perform amid the huge competition.