SS Rajamouli is known for his unique plan for the promotional activities. Currently he is busy in upcoming much awaited directorial venture RRR which is brining mega power star Ram Charan and young tiger Jr NTR together on the screen. Makers of RRR have partnered with PVR cinemas, which will now be referred to as ‘PVRRR’ for the next few months.
Ahead of the movie release on 7th January next year, the makers are gearing up for the promotional campaigns and big announcements. The team of RRR took to their Twitter handle and uploaded a video of multiplex PVR in Mumbai with the caption ‘madness in a few hours.’
Now according to the latest report, RRR has tied up with PVR cinemas,. Unveiling it with a video of the mutiplex’s new name board, they wrote,”For the first time ever in the world, a brand changed their name for the film, For RRR, it will be referred as PVRRR for next few months across India in 850+ screens and 170+ properties in 70+ cities…”
RRR is a fictional story of about two Indian revolutionaries, Alluri Sitarama Raju and Komaram Bheem, who fought against the British Raj and Nizam of Hyderabad respectively. Alia Bhatt is playing the role of Sita, whereas Tanhaji fame Ajay Devgan will make an extended cameo appearance.
For the first time ever in the world, a brand changed their name for the film… For RRR… ????????
it will be referred as PVRRR for next few months across India in 850+ screens and 170+ properties in 70+ cities… pic.twitter.com/TtcOUSAteL
— RRR Movie (@RRRMovie) October 29, 2021