The latest ad by Knorr is featuring Bollywood director and Baahubali distributor Karan Johar in a homos*xual manner. Titled ‘One Night with Karan’ the ad is created by advertising agency Lowe Lintas which seems straight out of a typical Bollywood film. The ad shows Karan Johar preparing a hot bowl of soup for a friend who arrives at his doorstep at 3 in the night. And Karan Johar who was expecting the s*xual act to make him feel warmer prepares soup instead of his friend’s request. Karan Johar’s s*xual expressions are highlighted in this ad. It almost seems like the campaign banks upon not just Karan Johar’s popularity but also the immense interest around his s*xual orientation. The Knorr ad ends with its proposition ‘Restaurant like soup at home’. Showcasing a simple story of same-s*x attraction, the ad leaves an impact.
The vice-president, tea and foods at HUL, Shiva Krishnamurthy said “Knorr is a progressive global food brand, which promises “restaurant-like taste at home”.
The new commercial that features Karan Johar is a pleasant break from the brand’s past ads that were targeted at mothers for so long and had cemented kids as the brand’s core consumer.
On the other side, a few days ago, Karan Johar hosted a grand bash for the Pop diva and called over his Bollywood gang including RRR actress Alia Bhatt, Saaho item girl Jacqueline Fernandez, Aishwarya Rai Bachchan, Abhishek Bachchan, Kajol, Malaika Arora, Ananya Panday, Kunal Kemmu and many others to the party and his party pics are going viral on social media.
Karan Johar started his career in the entertainment industry as an actor, he essayed the role of Shrikant in the 1989 Doordarshan Serial Indradhanush. In February 2017, Karan Johar became a father to twins through surrogacy.
On the work side, Karan Johar is currently busy in his upcoming production venture Brahmastra, directed by Ayan Mukerji, which has Bollywood Megastar Amitabh Bachchan, Ranbir Kapoor, Alia Bhatt, Mouni Roy and Akkineni Nagarjuna in the pivotal roles.