Indian Institute of Human Brands –IIHB has conducted a survey on the performance of celebrities during the lockdown and Bollywood actor Sonu Sood, who is popular for his villainous avatar in Telugu Film Industry, has topped the list, followed by Akshay Kumar and Big B aka Amitabh Bachchan on second and third positions respectively.
For the survey, Indian Institute of Human Brands interviewed 110 corporate and reached out to 550 consumers to rate the performance of celebrities during the lockdown. Sonu Sood was rated best with a 78.5 percent positive rating by corporates and a 86.4 percent positive rating by consumers.
Among the celebrities, Sonu Sood has topped the Indian Institute of Human Brands (IIHB) survey who rated the performances of the celebrities across the country during the lockdown period.
Akshay Kumar got a positive rating of 68.4 per cent amongst corporates and a score of 78.7 per cent amongst consumers. 2.0 villain grabbed headlines after he donated Rs 25 Cr for the PM Cares Fund.
Other celebrities, in order of rankings, were Taapsee Pannu, Virat Kohli, Ayushmann Khurrana, Salman Khan, Shah Rukh Khan, Vicky Kaushal, MS Dhoni, Deepika Padukone, Ranveer Singh, Rohit Sharma, PV Sindhu, Alia Bhatt, Ranbir Kapoor and Anushka Sharma.