For the entertainment industry banking on the festive seasons is very important as the audiences will be in a mood to watch a movie during the festive season. For the Telugu States, Sankranthi is considered to be an important festive occasion.
In 2020, Tollywood has utilized the Sankranthi festival season to the fullest. Thanks to Mahesh and Allu Arjun, both Sarileru Neekevvaru and Ala Vaikunthapurramulo movies have done exceedingly well.
However, things went haywire for Tollywood since March. There are no movie releases in these seven months. Finally, theaters are going to open up from October 15th. So many have thought decent movies will be releasing for this Dussehra season. However, Tollywood has decided to skip this season. No movies have announced their release date for this Dussehra season.
After Sankranthi, Dussehra is going to be the next big thing for Telugu Cinema. However, they are not going to utilize it seems.