According to the latest buzz in the film industry, Stylish Star Allu Arjun starrer upcoming movie Icon is put on hold to rework the entire production strategy.
Allu Arjun who is currently busy in the shoot of his ongoing project Ala Vaikunthapuramulo, which is being helmed by Trivikram Srinivas in which Pooja Hegde is playing the lead role and apart from this film, he has also joined hands with Venu Sriram for upcoming movie, which has been titled as Icon.
The sources say that Allu Arjun is inspired by Saaho and he is planning to act in a large scale project like Prabhas and Shraddha Kapoor starrer.
The sources close to the film unit revealed that Allu Arjun is very impressed with the first week collections of Saaho and wants to star in film that can garner similar figures.
Allu Arjun has expressed his desire to act in a movie which has high end technology and greater production value. It is known news that he is enjoying huge fan base in Kerala also where his fans fondly called him Mallu Arjun.
Allu Arjun requested Venu Sriram to design Icon on a larger scale to include high technical values. On the other-side, producer Dil Raju is not happy with the decision of Bunny and not willing to spend huge amount on a movie. Presently Allu Arjun starrer Icon has been put on hold to rework the entire production strategy.