According to the talk of the movie ‘Brahmastra‘, the movie should not be in theaters yet. The theatrical run should end in the first week itself. But regardless of the talk, this movie has achieved huge collections. Slowly the intensity of the movie decreased. Collections fell on week days.
However, in celebration of the National Cinema Day on 23rd of this month, the ticket rate of cinemas across the North has been set at Rs 75. ‘Brahmastra’ utilized this opportunity. People flocked to see this movie with huge visual effects in 3D.
According to that, the movie tickets were sold. Seeing this, the distributors have now made a new strategy. Entered the field with another plan. Realizing that if the rate is low, more people will come to watch the movie and fixed the ticket rate at Rs.100 from Monday to Thursday.
Currently Dussehra holidays are going on across the country. Now even on week days, the number of people coming to the theaters is high. Moreover, there is no other movie to compete with ‘Brahmastra’. That’s why the distributors are working to collect more collections at a lower rate. The plan seems to be working well as this rate is applicable regardless of multiplex or single screen.
If this plan is successful in the case of ‘Brahmastra’, there is a chance that the plans to reduce the rates and bring the audience to the theaters will continue in the future. This movie starring Ranbir and Alia is directed by Ayan Mukherjee. The director’s plan is to make this film in three parts. Let’s see when the second part starts!