In those days, the heroes’ job is to just act. Producers’ job is to just put money for the movie and involved in the production completely. Directors used to direct stories that were given by writers. Now, the scenario completely changed. Directors themselves are writing stories and they involve in production completely. Heroes are venturing into production and almost all the heroes now have their own production houses. For their movies, they involve in production. Mahesh Babu has his own banner GMB, G Mahesh Babu Entertainment. From Srimanthudu for almost all his movies, GMB got involved as a production partner. Chiranjeevi and Ram Charan recently floated production house Konidela productions. Khaidi No 150, Syeraa Narasimhareddy were produced on this banner. Chiranjeevi’s 152nd movie in the direction of Koratala Shiva also has Konidela productions as one of the partners.
Manchu Vishnu has a production house 24 Frames entertainments. For all his movies, he is the producer. Manchu Mohan Babu is a seasoned producer with producing many memorable movies in the banner Lakshmi Prasanna Pictures. Recently, Manchu Manoj has started his own production house, Manchu Manoj Arts. Manoj said that he will be producing different and interesting films under this banner. This year, Nandamuri Balakrishna also turned as a producer and produced movies like NTR Kathanayakudu and NTR Mahanayakudu. Both the films turned out to be duds incurring heavy losses to buyers. Nandamuri Kalyan Ram has started a production house NTR arts with Atanokkade and since then, for almost all his movies, he is the producer.
Among others, Nithiin’s family has Sresht movies, Akkineni family has Annapurna Studios, Daggubati family has Suresh Productions, Even Nara Rohit, Sri Vishnu has their own production houses. Now, Nandamuri Taraka Ramarao Jr, will be joining this list soon. According to trusted sources, NTR is thinking to start a production house after the completion of RRR and will be joining hands with producers for all his films. Official confirmation awaited.