Despite being an AR Murugadoss’s film, Superstar Mahesh Babu’s Spyder failed to live up to expectations, and even failed to recover its cost at the box office. The movie got off to a disastrous start. This seems to have made Mahesh wary about his future plans, as the actor seems to have taken his failure to heart. He has appointed a new team for social media promotions for his next upcoming political drama ‘Bharat Ane Nenu’, which is progressing at brisk pace in the direction of Srimanthudu fame Koratala Siva. Kiara Advani is playing the female lead and will maker her screen presence as Mahesh’s PA, who is reprising the role of Chief Minister of United Andhra Pradesh.
Social media plays very important role in the promotional activities of the film. It is important to create hype and buzz on the social network to make your movie a trending topic. On the occasion of Republic day, the makers released the clip where Mahesh was seen taking the oath which went viral. Now the teaser ‘ The Vision of Bharat’ of Bharat Ane Nenu clocked over 10 Million views in a day and created a new record for a Telugu movie teaser. The team is very active on the social media that every post that was posted regarding the film is being shared numerous times and even the tweets related to BAN are getting hundreds of retweets. This time Mahesh Babu is in no mood to repeat mistakes.