Mountain Dew, a popular soft drink brand, has unveiled a TVC featuring brand ambassador and Telugu Superstar Mahesh Babu as part of its ‘Darr Ke Aage Jeet Hai’ campaign. Coming on TVC, Mahesh Babu is seen performing a daredevil bike stunt and making a world record.
The TVC is shot on the top of the world’s tallest building Burj Khalifa in Dubai. This ads aims to leave audiences at the edge of their seats. The TVC is a reiteration of Mountain Dew’s belief that in the face of any challenge there are two choices; either succumb to fear or overcome it and move ahead .
The TVC showcases the dilemma and the determination of Mahesh Babu as he evaluates the choice in front of him. He takes a sip of Mountain Dew, and plunges off from the top of Burj Khalifa on his bike defying all odds. He successfully makes his way to the end of the runway and later emerges as a winner.
The TVC will be amplified across Television, digital, outdoor, and social media with a 360-degree campaign.
Mahesh Babu fans are showering praises on it. One of the fan wrote: Ever shining ever charming ever energetic Super Mahesh Babu. On the work front, Mahesh Babu will be seen playing the lead role in Sarkaru Vaari Paata.