Stylish Star Allu Arjun created a new trend in Tollywood when it comes to promotions. His latest movie Ala Vaikunthapuramulo has enough craze in the market but Allu Arjun has decided to not leave any stone unturned. He wants to go all out when it comes to promotions. As he has confidence in his product, Stylish Star decided to have maximum hype for his film which is releasing for the festive season. That’s why Ala Vaikunthapuramulo’s first single Samajavaragamana got released 4 months prior to release. Second song Ramulo Ramula got released three months prior to release. Now, the third single is also being released on November 16th, which happens to be the birthday of music director SS Thaman.
This is never ever seen in Tollywood history. Actually it has worked very well in favor of the team. That’s why this promotional strategy is setting like an example for many. Firstly, it will be Nithiin to follow this. Nithiin‘s latest romantic drama Bheeshma is fast completing its shoot. More than 70 percent of the shoot is completed. Bheeshma is scheduled for release in the month of February. Nithiin is actually very happy with the response recently released the first glimpse of the movie is getting.
With this, Nithiin has decided to release the first single, a melodious number from the album this month, which is three months prior to release. The second single in the month of December. He wants to go all out with the promotions just like Ala Vaikunthapuramulo did. For this, he proposed to release the first single from the movie so soon. It is said that the makers of Bheeshma gave their nod for this decision. Mahati Sagar is composing tunes for the flick. We have to wait and see if this trend which worked for Allu Arjun will work for Nithiin or not.