Recently Jana Sena President and actor Power Star Pawan Kalyan called for a boycott of some Telugu Channels ( TV9, TV5, ABN)accusing them of abusing mothers and sisters. Pawan Kalyan tweeted, “Boycott TV9, TV5, ABN Andhra Jyothi for abusing our mothers, daughters and sisters. And also we have to boycott them for making business out of nudity and profanity.”
Pawan Kalyan’s move came in the backdrop of Telugu actress Sri Reddy using a abusive word about his mother and some TV channels including TV9 telecasting it repeatedly. Pawan Kalyan also alleged at a political conspiracy involving Andhra Pradesh chief minister N Chandrababu Naidu and his son IT minister Lokesh.
According to the latest BARC- Broadcasting Audience Research Council ratings, TV9 viewership takes a dip after actor turned politician Pawan Kalyan gave a call to boycott these channels. If we compare the data of week 16 and 17, TV9 has almost lost around 6 million impressions in just a week but managed to remain in No 1 position among news Channels.
In week 16, the impression sum was 42690 (000s) whereas in week 17 impressions sum was 36602 (000s). TV9 Channels lost around 6 million impressions.
Channel: Weekly Impressions(000s)Sum (week 17)
TV9 Telugu :36602
NTV Telugu: 28359
V6 News :25874
TV News: 21826
T News: 20889
Channel: Weekly Impressions(000s)Sum (week 16)
TV9 Telugu :42690
NTV Telugu: 27968
V6 News :26122
TV News: 22287
T News: 21428