Fashion e-commerce brand, Myntra has launched a campaign for its 12th edition of EORS, a biannual event. As part of the campaign, Myntra has launched three parallel 20 second TVCs with Bollywood actors, Hrithik Roshan and Sonakshi Sinha and South beauty Samantha Akkineni. Nearly after a gap of six months, Samantha Akkineni is facing the camera for fashion portal Myntra. Currently she is shooting for an ad film, which will continue for over the next two days.
Samantha Akkineni is acting in an ad film for fashion portal Myntra. The commercials will be aired across all leading national and regional channels, including the digital and social media platforms. In addition to the TVC, the campaign also involves celebrities associated with Myntra through their brands, putting up the videos on their social handles, talking about EORS (End of Reason Sale).
On the work front, Samantha will be seen playing the lead role in a Pan-India woman centric film under the direction of Ashwin Saravanan of ‘Game Over’ fame and she is also the part of Vignesh Shivan’ directorial venture which has Vijay Sethupathi and lady superstar Nayantara in the lead roles. She was last seen in the emotional and romantic drama Jaanu, the remake of Tamil film 96.