The craze for ‘item songs’ in Telugu films is on the rise, even though not too long ago, the industry’s leading ladies considered it as a taboo. But now that producers are shelling out huge amounts and actresses are agreeing. For just a four-day shoot, the remuneration is almost on par with that of the film’s heroine. Few producers say they are often pressurised by distributors to include an item number by a star herione in film, to attract more viewers
Pooja Hegde, the former beauty pageant contestant, who was crowned as the second runner-up at the Miss Universe India 2010 competition, will be seen shaking legs in item song ‘Jigel Rani’in upcoming village based drama Rangasthalam, directed by Sukumar starring Ram Charan and Samantha Akkineni. Already Pooja Hegde has grabbed several eyeballs with her glamour in her previous offering DJ aka Duvvada Jagannadham in which Stylish Star Allu Arjun played the lead role.
Samantha Akkineni, the wife of Naga Chaitanya and daughter-in-law of Nagarjuna is playing the female lead and essaying the role of Ramalakshmi, the love interest of Cherry. Generally the actresses who dance with the hero in special song, don’t participate in the promotional activities but in the case of Sukumar’s Rangasthalam, Pooja Hegde who is top trending heroine in Tollywood, danced on the stage during the pre release event of Rangasthalam. It might have been the first time, a top actress who danced in an item song came to the movie promotional event and danced on the stage. Now everyone is eager to know the secret behind Pooja Hegde’s Dance.