Vijay Devarakonda is very happy with the way his Rowdie (fans) are welcoming all his decisions. Recently Arjun Reddy star threw a party for all his fans and launched his own textiles label Rowdy wear. On this occasion he said, “I did not have costumes to wear for promotional events of my first movie. Four years down the line, I am launching my own clothing line. My dear Rowdies, nothing is impossible.” He also auctioned his Filmfare for 25 lakh rupees for Divi laboratories. Now Rowdy wear has become a popular brand. Vijay Deverakonda and his brother Anand Deverakona are promoting lungi as Rowdy Lungi. Rowdy wear app has become the top app in the lifestyle category. Vijay Devarakonda has also revealed the same on twitter by tweeting, “Rowdies – we are on No1 on lifestyle – 1 lakh + downloads overnight. Servers aren’t able to keep up. Avi crash aina other rowdies have your back and all Rowdies will get their codes.”A pic in which in Deverakonda brothers are seen wearing lungies, is going viral on social media. The cost of lungi is said to be Rs 1199/ only.
Recently Vijay Deverakonda also revealed in a tweet that a crash out occured due to high traffic, he wrote, “Hey Rowdy loves – sorry.Traffic Crashed the App.We are fixing it – Paddamu kani lesthamu 🙂 I’ll leave an update as soon as it’s fixed.
Meanwhile Vijay Deverakonda’s young brother Anand Deverakonda is also going to test his luck in acting field. Anand Deverakonda has been roped in upcoming movie Dorasani, in which Dr Rajasekhar and Jeevitha’s young daughter Shivatmika will play the female lead role, in the direction of K.V. R. Mahendra and it will be jointly bankrolled by Madhura Sridhar and Yash Rangineni. Vijay Deverakonda’s next release is Geetha Govindam, which is scheduled to hit the theaters on 15th August on the occasion of Independence day.