RRR actors- Ram Charan and Alia Bhatt, who is already a brand ambassador, has now become the face for Frooti. Disruptive Indian beverage major, Parle Agro has roped Ram Charan as brand ambassador for the iconic Frooti brand along with Gangubai fame Alia Bhatt.
On this occasion, Joint Managing Director & CMO, Parle Agro, Nadia Chauhan, said, “I am very excited about entering into an action packed summer after a two-year hiatus. We start our season announcing mega powers tar Ram Charan and Alia Bhatt as the face for Frooti. Both the personalities whose appeal and popularity is rooted deep in the hearts of the people.”
Earlier Alia Bhatt had featured alongside Icon star Allu Arjun in an ad campaign for Frooti when the Pushpa star was also a brand ambassador of the product. And now she will be seen with Ram Charan.
On the work front, both Alia and Charan are eagerly waiting for the release of their upcoming big budget pan India project RRR, which is directed by SS Rajamouli and backed by DVV Danayya under the banner of DVV Entertainment. The movie RRR is arriving at the theaters on 25th March Worldwide in Telugu, Hindi, Kannada and other languages.